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Smart Devices Ltd Selects Volas Entertainment to Build Smartphone Content Portal

Smart Devices Ltd Selects Volas Entertainment to Build Smartphone Content Portal

RAANANA, Israel, May 2 /PRNewswire/ -- - Deal Signed to Create http://www.xomobo.mobi/ - the World's First Mobile Smartphone Content Portal

Volas Entertainment Ltd, the value added managed mobile services provider, today announces that it has signed a managed services deal with Smart Devices Ltd, a leading UK reseller of PDAs and handheld devices. Under the deal Volas will develop and maintain http://www.xomobo.mobi/, a mobile content portal for Smartphone users, for Smart Devices as the reseller expands into the mobile content business.

Volas will oversee all technical and operational aspects of the portal's construction and ongoing management, from hosting and content management right through to the content acquisition, aggregation and billing. The portal will be offering users of Microsoft Mobile, Symbian, Palm and Blackberry devices access to a broad range of business and entertainment content including games, videos, music, themes, images and business applications. The site was launched on April 19th, 2007 and Volas has already secured over 30 content providers to be featured on the service.

XOmobo is the first off-deck mobile website to specifically target the Smartphone user base. With over 6.6% of UK mobile users (approx. 5 million users) now owning a Smartphone (MMetrics, Feb 07), 64 million Smartphones shipped globally in 2006 and 87 million predicted to be shipped in 2007 (Strategy Analytics, 2006), XOmobo is addressing the needs of a large and growing audience.

Doron Cohen, CEO and Founder of Volas Entertainment, said: "Mobile content is becoming a part of daily life for consumers across the world and XOmobo is about tapping into that trend. When we started to build the site we wanted to make sure that we were making the most of the medium - when people buy mobile content they want to do it directly from their device via a site and a billing mechanism that is specifically optimised for the mobile channel. In building XOmobo we've deployed all of our expertise in creating mobile sites that work for consumers wherever they're accessing them and whatever device they're using."

Keith France, CEO of XOmobo, said: "Smart Devices is a well established name in the hardware business and, with XOmobo, we're looking to gain a significant share of the global mobile Smartphone content market. Volas' experience in developing mobile specific sites, their content partners and their understanding of the technical and user issues involved, makes them the obvious partner for a project of this sort."

About Volas Entertainment Ltd:

Volas provides content aggregation, value-added managed services and transcoding for content providers, handset distributors and manufactures, mobile portals and wireless operators. Our best-in-breed technology, services and 24/7 support - combined with affordable pricing - put us at the top of a growing trend toward outsourcing solutions.

Volas is a white label company - your customers will see your identity, look and feel, while enjoying an interactive experience powered by Volas' state-of-the-art technology. Our proven products and attentive service attract clients like Lancio Entertainment, Vodafone, Optimus Telecom, Accenture and now Smart Devices in the UK.

Founded in 2004, Volas Entertainment is located in Ra'anana, Israel, and has a growing customer base in Europe, North America and the Middle East.

For more information, please visit our site: http://www.volasent.com/ About Smart Devices Ltd:

Smart Devices Limited (http://www.smartdevicesdirect.com/) is one of the UK's leading suppliers of mobile and wireless hardware, software and services to consumers and businesses. As well as offering the latest PDAs, Smart Phones, GPS SatNav and Vehicle Tracking Solutions, Smart Devices offer a broad range of enterprise Mobile Device Management and Documentation Solutions to enable businesses to create end-to-end mobility packages.

About XOmobo:

XOmobo (http://www.xomobo.mobi/) is the world's first Smartphone mobile content site, offering users of Windows Mobile devices access to a compelling range of business and entertainment content to purchase through their handset. The site offers a broad range of compelling new content specially developed for Smartphones.

Backed by Smart Devices Ltd., one of the UK's leading resellers of PDAs and handheld devices, XOmobo is the first off-portal mobile site to target the 6.6% of mobile users with a Smartphone. Launching in April 2007 for Windows Mobile(TM) users, the site will be launching content for Symbian, Palm and Blackberry devices over the course of 2007.

For more information: Patrick Herridge, Parys Communications +44-(0)20-7622-9951 [email protected] Doron Cohen, CEO, Volas Entertainment Ltd. +972-545-224017 [email protected]

Volas Entertainment Ltd

CONTACT: For more information: Patrick Herridge, Parys Communications,
+44-(0)20-7622-9951, [email protected]; Doron Cohen, CEO, Volas
Entertainment Ltd., +972-545-224017, [email protected]

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